When I was just a wee lad, my parents took me to the “greatest show on earth.” Clowns, jugglers, animals, and acrobats in three rings of the best entertainment a kid could imagine. You had to pay attention to all three rings because there was always a lot going on. Three rings were about all I could pay attention to. It’s a good thing there weren’t 10 rings. I would have missed more than I could have taken in.
But that wouldn’t have been my fault. Too much happening in too many places would have been the problem of the circus, not the little boy. The entertainer needs to keep the capacity of his audience in mind.
The same can be true of your digital content catalog. Many of our clients have a variety of content: videos, ebooks, audiobooks, podcasts, articles, and more. Each piece of content is created for a single audience, but it gets distributed across 10 different places. Ebooks on these three platforms. Videos streaming over there. Podcasts way over there. Articles on the website.
For a user, this creates a lot of running around just to keep up.
As an organization, you end up with a long string of icons in the footer of your website, sending your audience around to endless platforms. Each platform takes a chunk of your money while giving you very little data about your audience or meaningful analytics about your content.
To be sure, this third-party platform system works great for some smaller content creators. A branded platform doesn’t make sense for everyone.
But for organizations or businesses with a larger catalog and a variety of content being produced, maybe it’s time to make your own tent.
Treefort can get you up and running with all of your content and your core audience in one place.
You make the content. We’ll provide the tent.
